{"entity":{"id":286,"slug":"this-is-your-digital-life","name":"This Is Your Digital Life","type":"instrument","role":"Facebook personality quiz app developed by Aleksandr Kogan for data collection","description":null,"imageUrl":null,"createdAt":"2026-04-08T17:29:39.357Z","updatedAt":"2026-05-19T09:19:09.453Z"},"electedOffice":null,"significance":{"score":12,"components":{"totalFindings":0,"connectionDegree":8,"recentFindings90d":0,"activeResearchJobs":0,"goblinAttributions":4,"recentSyntheses90d":0,"moneyFlowChainsTotal":0,"closedLoopMemberships":0,"moneyFlowHopsRecent90d":0},"computedAt":"2026-10-16T01:34:31.424Z"},"facts":[{"id":15523,"text":"Search scope note: No sec filings found for \"This Is Your Digital Life\" in automated database search as of 2026-04-13. This reflects search coverage limits, not confirmed absence from public record.","confidence":"secondary","dateOccurred":null,"source":null}],"connections":[{"id":15850,"relationshipType":"associated corporate entity","description":"Emerdata Limited was a data company formed by key figures from SCL/Cambridge Analytica after the scandal broke. It was linked to continuing operations involving the TIYDL data assets.","confidence":"inferential","firstDocumented":"2018","lastDocumented":null,"other":{"id":149,"name":"Emerdata Limited","slug":"emerdata-limited","type":"company"}},{"id":15845,"relationshipType":"affiliation","description":"Eunoia Technologies was a company linked to the Cambridge Analytica data scandal ecosystem. The company was involved in psychographic profiling and has been associated with the same data pipeline that utilized TIYDL data.","confidence":"inferential","firstDocumented":"2015","lastDocumented":null,"other":{"id":287,"name":"Eunoia Technologies","slug":"eunoia-technologies","type":"company"}},{"id":15806,"relationshipType":"affiliation","description":"Alexander Slinger is listed in the database shortly after 'This Is Your Digital Life', suggesting a connection to the Facebook data harvesting app developed by Aleksandr Kogan that was used by Cambridge Analytica.","confidence":"inferential","firstDocumented":"unknown","lastDocumented":null,"other":{"id":285,"name":"Alexander Slinger","slug":"alexander-slinger","type":"person"}},{"id":21656,"relationshipType":"platform_ceo","description":"As CEO of Facebook, Mark Zuckerberg was ultimately responsible for the platform that hosted This Is Your Digital Life and allowed data harvesting.","confidence":"primary","firstDocumented":"2018","lastDocumented":null,"other":{"id":9080,"name":"Mark Zuckerberg","slug":"mark-zuckerberg","type":"person"}},{"id":19571,"relationshipType":"platform impacted","description":"The 'This Is Your Digital Life' scandal involved Meta Platforms (then Facebook), leading to investigations into data privacy practices and resulting in a $5 billion FTC fine.","confidence":"primary","firstDocumented":"2018","lastDocumented":null,"other":{"id":9869,"name":"Meta Platforms","slug":"meta-platforms","type":"company"}},{"id":15851,"relationshipType":"data beneficiary","description":"Data harvested by This Is Your Digital Life was used by Cambridge Analytica to develop voter targeting tools for the 2016 Trump presidential campaign. The campaign paid Cambridge Analytica for access to the data and analytics.","confidence":"primary","firstDocumented":"2016","lastDocumented":null,"other":{"id":549,"name":"Donald J. Trump for President","slug":"donald-j-trump-for-president","type":"organization"}},{"id":15843,"relationshipType":"platform/victim","description":"The This Is Your Digital Life app was a Facebook app that collected data from Facebook users and their friends. Facebook was the platform from which data was extracted, leading to regulatory actions.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":196,"name":"Facebook Technologies LLC","slug":"facebook-technologies-llc","type":"company"}},{"id":15842,"relationshipType":"data recipient","description":"SCL Group, the parent company of Cambridge Analytica, received user data collected by This Is Your Digital Life. SCL Elections and other SCL entities used the data for voter profiling and messaging.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":126,"name":"SCL Group","slug":"scl-group","type":"company"}},{"id":15841,"relationshipType":"data recipient","description":"Data collected by This Is Your Digital Life via the Global Science Research app was provided to Cambridge Analytica (SCL Group) for political targeting. This was the central data transfer in the 'Facebook-Cambridge Analytica data scandal'.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":125,"name":"Cambridge Analytica","slug":"cambridge-analytica","type":"company"}},{"id":15840,"relationshipType":"whistleblower/associated","description":"Christopher Wylie was the whistleblower who revealed that data from This Is Your Digital Life was harvested and shared with Cambridge Analytica. Wylie worked with SCL Group and identified TIYDL as the data source.","confidence":"primary","firstDocumented":"2018","lastDocumented":null,"other":{"id":146,"name":"Christopher Wylie","slug":"christopher-wylie","type":"person"}},{"id":15839,"relationshipType":"ownership/control","description":"Aleksandr Kogan was the founder and director of This Is Your Digital Life. The app was developed by his company Global Science Research (GSR) and Kogan controlled the data collection operation.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":147,"name":"Aleksandr Kogan","slug":"aleksandr-kogan","type":"person"}},{"id":15838,"relationshipType":"operational","description":"This Is Your Digital Life (TIYDL) was the company through which Aleksandr Kogan collected Facebook data via the GSR app. Kogan was the director and the app was built on the GSR platform.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":284,"name":"Global Science Research (GSR)","slug":"global-science-research-gsr","type":"company"}},{"id":15781,"relationshipType":"affiliation","description":"Joseph Chancellor is connected to the app 'This Is Your Digital Life', which was the vehicle used to harvest Facebook data. The database lists him near this entity and Global Science Research.","confidence":"primary","firstDocumented":"2018","lastDocumented":null,"other":{"id":283,"name":"Joseph Chancellor","slug":"joseph-chancellor","type":"person"}},{"id":15651,"relationshipType":"data collection app","description":"The 'This Is Your Digital Life' app, created by Aleksandr Kogan, was the primary vehicle for harvesting Facebook data later used by SCL Elections.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":270,"name":"SCL Elections","slug":"scl-elections","type":"company"}},{"id":15407,"relationshipType":"Application used","description":"The 'This Is Your Digital Life' app, created by Aleksandr Kogan, was the vehicle through which data was collected for Strategic Communication Laboratories Limited.","confidence":"primary","firstDocumented":"2014","lastDocumented":null,"other":{"id":262,"name":"Strategic Communication Laboratories Limited","slug":"strategic-communication-laboratories-limited","type":"company"}},{"id":19573,"relationshipType":"board involvement","description":"Rebekah Mercer served on the board of Cambridge Analytica and was instrumental in the strategic direction that utilized data from 'This Is Your Digital Life'.","confidence":"secondary","firstDocumented":"2015","lastDocumented":null,"other":{"id":136,"name":"Rebekah Mercer","slug":"rebekah-mercer","type":"person"}},{"id":19572,"relationshipType":"financial backer","description":"Robert Mercer provided significant funding to Cambridge Analytica, enabling the acquisition and use of data from 'This Is Your Digital Life' for political purposes.","confidence":"secondary","firstDocumented":"2014","lastDocumented":null,"other":{"id":135,"name":"Robert Mercer","slug":"robert-mercer","type":"person"}},{"id":15853,"relationshipType":"campaign data operative","description":"Matt Oczkowski was head of product at Cambridge Analytica and worked directly on the Trump campaign, using data including that from This Is Your Digital Life for voter targeting.","confidence":"secondary","firstDocumented":"2016","lastDocumented":null,"other":{"id":550,"name":"Matt Oczkowski","slug":"matt-oczkowski","type":"person"}},{"id":15852,"relationshipType":"campaign operational","description":"Brad Parscale was the digital director for the 2016 Trump campaign that utilized Cambridge Analytica's services, which relied on TIYDL data. Parscale's firm was contracted for digital advertising using the targeted voter profiles.","confidence":"secondary","firstDocumented":"2016","lastDocumented":null,"other":{"id":552,"name":"Brad Parscale","slug":"brad-parscale","type":"person"}},{"id":15849,"relationshipType":"associated/technology","description":"Philometrics was the commercial spin-off from the academic research that created the psychometric models used by This Is Your Digital Life. Kogan's research at Cambridge formed the basis for the TIYDL data analysis.","confidence":"secondary","firstDocumented":"2013","lastDocumented":null,"other":{"id":288,"name":"Philometrics","slug":"philometrics","type":"company"}},{"id":15848,"relationshipType":"affiliation","description":"Julian Wheatland was Chairman of Cambridge Analytica and SCL Group during the data scandal period. He was responsible for the company that processed TIYDL data.","confidence":"secondary","firstDocumented":"2015","lastDocumented":null,"other":{"id":148,"name":"Julian Wheatland","slug":"julian-wheatland","type":"person"}},{"id":15847,"relationshipType":"affiliation","description":"Nigel Oakes was founder of SCL Group, the parent organization that received TIYDL data. Oakes oversaw the behavioral research division that used the Facebook data collected by the app.","confidence":"secondary","firstDocumented":"2014","lastDocumented":null,"other":{"id":140,"name":"Nigel Oakes","slug":"nigel-oakes","type":"person"}},{"id":15846,"relationshipType":"affiliation","description":"Alexander Nix was CEO of Cambridge Analytica/SCL Group which received and utilized data from This Is Your Digital Life. Nix was a central figure in the data scandal and was recorded discussing the TIYDL data harvest.","confidence":"secondary","firstDocumented":"2014","lastDocumented":null,"other":{"id":139,"name":"Alexander Nix","slug":"alexander-nix","type":"person"}},{"id":15844,"relationshipType":"associated/financial","description":"AggregateIQ (AIQ) was a Canadian data analytics firm that worked with SCL/Cambridge Analytica and had links to the data ecosystem that included This Is Your Digital Life data. AIQ built targeting tools using the harvested data.","confidence":"secondary","firstDocumented":"2014","lastDocumented":null,"other":{"id":145,"name":"AggregateIQ","slug":"aggregateiq","type":"company"}}],"contradictions":[],"permalink":"https://www.goblinhouse.net/entity/this-is-your-digital-life","timelineUrl":"https://www.goblinhouse.net/entity/this-is-your-digital-life/timeline"}