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[ENTITY FILE] SUBJECT-9878 COMPANY ACTIVE
RU
// Subject

Rumble‍‍‍‍‌‌‍‌‌​‌​​‍​​​‌‍​‌​​

Tracked Platform documented as breeding ground for conspiracy and extremist content; Thiel investment.
// Editorial summary — AI-generated from public records

Online video platform marketed as alternative to YouTube; investments include Peter Thiel.

Facts on record23
Connections mapped10
Sources cited13
🧠 Cognitive harm you own/control
Primary confidence
Aggregated from 1 platform owned, funded, or controlled by Rumble.
40
Score 0–100
Moderate
Rumble
40
1 documented harm · Moderate
Score combines documented harm count, severity weighting, platform reach, and engineered mechanisms. See full methodology →
🧠 Cognitive harm via shared boards / co-investments
Inferential confidence
Tracked platforms owned by entities this person sits on a board with, founded with, or co-invested in.
1 documented harm · Documented
via Peter Thiel (investor)
Inferred path: each card shows the connecting entity. See full methodology →
Stated vs Revealed
No documented contradictions on file.
PATTERN person → [founder] → company 21× PATTERN company → [investor] → company 21× PATTERN company → [founder] → person 21× PATTERN person → [investor] → company 14× PATTERN company → [investor] → person 14×
Connection Map
Key Connections
Entity #9791
board_member_of
Lutnick chaired CF Acquisition Corp. VI, the Cantor Fitzgerald-affiliated SPAC that combined with Rumble in the September 2022 NASDAQ listing — making him a board-level principal of the entity that became Rumble's public-company shell.
Entity #11898
founder
Pavlovski founded Rumble in 2013 and retains majority voting control through Class D super-voting shares despite the public listing. He serves as Chairman and CEO.
Entity #11899
board_member
Bongino signed an exclusive four-year distribution agreement with Rumble in August 2021, received equity, and joined the board. He is a former Secret Service agent and conservative radio/podcast host.
Entity #1
investor
Investor via Narya Capital and personally (Cognitive Impact: Rumble)
Entity #9792
spac_sponsor
Cantor Fitzgerald sponsored CF Acquisition Corp. VIII which executed the SPAC merger that took Rumble public. Cantor Fitzgerald retained warrants and relationships post-merger.
Facts (23)
Data Freshness
Fresh Last update: 4d ago · Avg age: 429d
Confidence Tiers: Primary Source — cross-referenced government/corporate filings Pending Review — sourced but not independently verified AI Inference — analytical hypothesis from cross-referencing
Raw Filing Records (23) — unsourced metadata
Pending Review No public record was found confirming that former Cambridge Analyt‍‍‍‍‌‌‍‌‌​‌​​‍​​​‌‍​‌​​ica, SCL Group, or Emerdata employees hold positions at Rumble Inc.
Date: 2026 Added: 02 May 2026
Pending Review Rumble received a $775 million strategic investment from Tether Holdings ‍‍‍‍‌‌‍‌‌​‌​​‍​​​‌‍​‌​​in December 2024, a capital source unrelated to the Thiel/Mercer network.
Date: 2024-12-20 Added: 02 May 2026
Pending Review Rumble's publicly posted moderation policy contains no explicit prohibition on QAnon con‍‍‍‍‌‌‍‌‌​‌​​‍​​​‌‍​‌​​tent, though Media Matters documented at least 27 QAnon channels active on the platform.
Date: 2023 Added: 02 May 2026
Pending Review Rebekah Mercer, daughter of Robert Mercer (Cambridge Analytica's primary investor), co-founded 1789 Capital, which was publicly identified as a Rumble investor in December 2024.
Date: 2024-12 Added: 02 May 2026
Pending Review Rumble Cloud, the company's cloud infrastructure division, has sought to position itself as an alternative hosting provider for customers who face deplatforming risk from AWS, Google Cloud, and Microsoft Azure. It launched in beta in 2023.
Date: 2023 Added: 02 May 2026
Pending Review Rumble signed a content and cloud services agreement with Donald Trump's campaign and Truth Social in 2023, providing hosting and distribution infrastructure. Trump's campaign videos and Truth Social video content are distributed through Rumble's CDN infrastructure.
Date: 2023 Added: 02 May 2026
Pending Review Rumble acquired Locals, a subscription-based community platform for creators, in October 2021 for an undisclosed sum. Locals was founded by Dave Rubin, a conservative commentator, and had approximately 200,000 paid subscribers at the time of acquisition.
Date: 2021-10 Added: 02 May 2026
Pending Review Rumble has signed content distribution agreements with multiple prominent conservative and right-aligned media figures and organizations beyond Bongino, including Russell Brand (whose UK content faced demonetization on YouTube following sexual assault allegations in 2023) and Steve Bannon's War Room podcast.
Date: 2023 Added: 02 May 2026
Pending Review Peter Thiel has been identified as an investor in Rumble through 1789 Capital and through direct or affiliated investment vehicles. Thiel's investment is consistent with his documented pattern of funding right-aligned media and technology platforms including Parler and the Daily Caller.
Date: 2023 Added: 02 May 2026
Pending Review Rumble reported total revenue of approximately $24.7 million for fiscal year 2023 and $34.3 million for fiscal year 2024, against operating losses of approximately $138 million and $144 million respectively. The company has been consistently unprofitable since going public.
Date: 2024 Added: 02 May 2026
Pending Review Howard Lutnick, who chaired the CF Acquisition Corp. VIII SPAC that took Rumble public, was nominated by President Trump as U.S. Secretary of Commerce and confirmed by the Senate on February 5, 2025. Lutnick has not disclosed or been required to divest from Cantor Fitzgerald's ongoing Rumble relationship as part of his ethics agreement.
Date: 2025-02-05 Added: 02 May 2026
Pending Review Tether Holdings is registered in the British Virgin Islands and operates largely outside traditional banking regulation. Its USDT stablecoin has a circulating supply exceeding $100 billion as of 2024. Tether has been the subject of CFTC enforcement — in 2021 it paid $41 million to settle CFTC charges that it made untrue or misleading statements about USDT's dollar backing.
Date: 2021-10-15 Added: 02 May 2026
Pending Review In December 2024, Tether Holdings — the issuer of the USDT stablecoin and the largest stablecoin operator globally — made a $775 million strategic investment in Rumble. Of the total, $250 million went to corporate use and $525 million funded a tender offer for Class A shares at $7.50 per share.
Date: 2024-12-20 Added: 02 May 2026
Pending Review In August 2021, Rumble signed an exclusive four-year content distribution agreement with Dan Bongino, who received an equity stake in the company as part of the deal. Bongino subsequently joined Rumble's board of directors. He is a former Secret Service agent and prominent conservative media personality.
Date: 2021-08-03 Added: 02 May 2026
Pending Review Chris Pavlovski controls a majority of Rumble's combined voting power through Class D super-voting shares, which carry significantly more votes per share than the Class A shares traded on NASDAQ. This dual-class structure insulates Pavlovski from shareholder pressure regardless of public market ownership.
Date: 2022 Added: 02 May 2026
Pending Review Rumble completed its SPAC merger with CF Acquisition Corp. VIII — a Cantor Fitzgerald-sponsored blank check company chaired by Howard W. Lutnick — and began trading on NASDAQ under ticker RUM on September 19, 2022. The transaction valued Rumble at approximately $2.1 billion.
Date: 2022-09-19 Added: 02 May 2026
Pending Review Rumble Inc. was founded in 2013 by Chris Pavlovski in Ontario, Canada as a video hosting platform. It initially targeted viral content before pivoting to political and conservative media around 2020-2021 following creator deplatforming events on YouTube and other mainstream platforms.
Date: 2013 Added: 02 May 2026
Pending Review In December 2024, Tether Holdings made a $775 million strategic investment in Rumble, with $250 million directed to corporate use and $525 million used to fund a tender offer for outstanding Rumble Class A shares.
Date: 2024-12-20 Added: 23 Apr 2026
Pending Review Rumble disclosed in its August 2021 announcement that it signed an exclusive four-year content distribution agreement with Dan Bongino, who took an equity position in the company as part of the deal.
Date: 2021-08-03 Added: 23 Apr 2026
Pending Review Rumble Inc. began trading on NASDAQ under the ticker RUM on 2022-09-19 following the closure of its business combination with CF Acquisition Corp. VI, the Cantor Fitzgerald-affiliated SPAC chaired by Howard W. Lutnick.
Date: 2022-09-19 Added: 23 Apr 2026
Pending Review Rumble disclosed in its CF Acquisition Corp. VI / Rumble S-4 / 8-K filings that Chris Pavlovski is the company's Founder, Chairman, and Chief Executive Officer, and that Pavlovski controls a majority of the company's combined voting power through Class D super-voting shares.
Date: 2022-09-16 Added: 23 Apr 2026
Pending Review The framing of Rumble as "the QAnon platform" or as a corporate continuation of Cambridge Analytica overstates the documented record: Rumble is not corporately descended from Cambridge Analytica (which dissolved in 2018), and no public filing identifies Rumble's editorial policy with QAnon. The defensible claim is narrower — that Rumble is funded by an overlapping Thiel/Mercer-adjacent capital network and hosts a personnel diaspora from CA-era political-tech work.
Date: 2026-04-23 Added: 23 Apr 2026
Pending Review 1789 Capital — the Donald Trump Jr.-affiliated venture firm in which Peter Thiel has been a documented backer — has been publicly identified as a Rumble investor in connection with the December 2024 capital raise and prior PIPE-style allocations.
Date: 2024-12-19 Added: 23 Apr 2026
All Connections (10)
Entity #125
personnel_diaspora_from inferential since 2018-05-02
INFERENTIAL: Rumble's expansion period overlaps with the post-2018 dispersal of Cambridge Analytica-era political-tech personnel into right-aligned media and platform work. The equation 'Rumble = Cambridge Analytica' is editorially declined as overstating the corporate record (CA dissolved in 2018; Rumble was already an independently incorporated Toronto video host). The narrower defensible claim is that the operator pool overlaps via the post-CA personnel diaspora.
Entity #11898
founder, board_member_of primary
Pavlovski founded Rumble in 2013 and retains majority voting control through Class D super-voting shares despite the public listing. He serves as Chairman and CEO. · Pavlovski founded Rumble in Toronto in 2013 and serves as Chairman of the Board and Chief Executive Officer; he holds majority voting control through Class D super-voting shares disclosed in the merger filings.
Entity #11899
board_member, hosts_content_of, board_member_of primary
Bongino signed an exclusive four-year distribution agreement with Rumble in August 2021, received equity, and joined the board. He is a former Secret Service agent and conservative radio/podcast host. · Bongino signed a four-year exclusive content distribution deal with Rumble in August 2021 and took an equity stake as part of the deal — making him both the platform's flagship distributed voice and an equity stakeholder. · INFERENTIAL: Bongino has been described in trade press as occupying a board-observer-style role at Rumble through his equity stake and exclusive deal. Public Rumble proxy filings do not list Bongino as a formal Board member or named Board observer, so this edge is filed as inferential pending direct primary confirmation.
Entity #1
investor primary
Investor via Narya Capital and personally (Cognitive Impact: Rumble)
Entity #9791
board_member_of primary since 2021-12-01
Lutnick chaired CF Acquisition Corp. VI, the Cantor Fitzgerald-affiliated SPAC that combined with Rumble in the September 2022 NASDAQ listing — making him a board-level principal of the entity that became Rumble's public-company shell.
Entity #11900
funder_of secondary since 2021-05-01
Colt Ventures took an early investor position in Rumble in the company's pre-SPAC funding rounds.
Entity #189
funder_of, investor secondary since 2024-12-19
1789 Capital — the Trump Jr.-affiliated venture firm with Peter Thiel as a documented backer — was publicly identified as a Rumble investor in connection with the December 2024 capital raise. · 1789 Capital invested in Rumble (NASDAQ: RUM), the video platform positioned as a free-speech alternative to YouTube and a significant distribution platform for right-aligned political content.
Entity #15
hosts_content_of, content_partner secondary since 2021-01-01
Bannon's War Room program has used Rumble as a primary distribution platform throughout the post-2020 deplatforming period. · Bannon's War Room podcast is distributed on Rumble, which serves as a primary distribution platform following Bannon's removal from YouTube and other mainstream platforms.
Entity #9122
content_distribution secondary
Rumble provides video hosting and CDN infrastructure for Trump campaign content and Truth Social video distribution.
Entity #9792
spac_sponsor primary
Cantor Fitzgerald sponsored CF Acquisition Corp. VIII which executed the SPAC merger that took Rumble public. Cantor Fitzgerald retained warrants and relationships post-merger.
Sources (13)
2021-10-07 ↗ Rumble Acquires Locals Platform external_handoff Processed
2025-02-05 ↗ Senate Confirms Howard Lutnick as Secretary of Commerce external_handoff Processed
2021-08-03 ↗ Rumble Announces Exclusive Partnership with Dan Bongino external_handoff Processed
2024 ↗ Rumble Inc. Annual Reports and 10-K Filings external_handoff Processed