All Connections (24)
operational
primary
since 2014
This Is Your Digital Life (TIYDL) was the company through which Aleksandr Kogan collected Facebook data via the GSR app. Kogan was the director and the app was built on the GSR platform.
ownership/control
primary
since 2014
Aleksandr Kogan was the founder and director of This Is Your Digital Life. The app was developed by his company Global Science Research (GSR) and Kogan controlled the data collection operation.
whistleblower/associated
primary
since 2018
Christopher Wylie was the whistleblower who revealed that data from This Is Your Digital Life was harvested and shared with Cambridge Analytica. Wylie worked with SCL Group and identified TIYDL as the data source.
data recipient
primary
since 2014
Data collected by This Is Your Digital Life via the Global Science Research app was provided to Cambridge Analytica (SCL Group) for political targeting. This was the central data transfer in the 'Facebook-Cambridge Analytica data scandal'.
data recipient
primary
since 2014
SCL Group, the parent company of Cambridge Analytica, received user data collected by This Is Your Digital Life. SCL Elections and other SCL entities used the data for voter profiling and messaging.
platform/victim
primary
since 2014
The This Is Your Digital Life app was a Facebook app that collected data from Facebook users and their friends. Facebook was the platform from which data was extracted, leading to regulatory actions.
associated/financial
secondary
since 2014
AggregateIQ (AIQ) was a Canadian data analytics firm that worked with SCL/Cambridge Analytica and had links to the data ecosystem that included This Is Your Digital Life data. AIQ built targeting tools using the harvested data.
affiliation
inferential
since 2015
Eunoia Technologies was a company linked to the Cambridge Analytica data scandal ecosystem. The company was involved in psychographic profiling and has been associated with the same data pipeline that utilized TIYDL data.
affiliation
secondary
since 2014
Alexander Nix was CEO of Cambridge Analytica/SCL Group which received and utilized data from This Is Your Digital Life. Nix was a central figure in the data scandal and was recorded discussing the TIYDL data harvest.
affiliation
secondary
since 2014
Nigel Oakes was founder of SCL Group, the parent organization that received TIYDL data. Oakes oversaw the behavioral research division that used the Facebook data collected by the app.
affiliation
secondary
since 2015
Julian Wheatland was Chairman of Cambridge Analytica and SCL Group during the data scandal period. He was responsible for the company that processed TIYDL data.
associated/technology
secondary
since 2013
Philometrics was the commercial spin-off from the academic research that created the psychometric models used by This Is Your Digital Life. Kogan's research at Cambridge formed the basis for the TIYDL data analysis.
associated corporate entity
inferential
since 2018
Emerdata Limited was a data company formed by key figures from SCL/Cambridge Analytica after the scandal broke. It was linked to continuing operations involving the TIYDL data assets.
data beneficiary
primary
since 2016
Data harvested by This Is Your Digital Life was used by Cambridge Analytica to develop voter targeting tools for the 2016 Trump presidential campaign. The campaign paid Cambridge Analytica for access to the data and analytics.
campaign operational
secondary
since 2016
Brad Parscale was the digital director for the 2016 Trump campaign that utilized Cambridge Analytica's services, which relied on TIYDL data. Parscale's firm was contracted for digital advertising using the targeted voter profiles.
campaign data operative
secondary
since 2016
Matt Oczkowski was head of product at Cambridge Analytica and worked directly on the Trump campaign, using data including that from This Is Your Digital Life for voter targeting.
platform_ceo
primary
since 2018
As CEO of Facebook, Mark Zuckerberg was ultimately responsible for the platform that hosted This Is Your Digital Life and allowed data harvesting.
platform impacted
primary
since 2018
The 'This Is Your Digital Life' scandal involved Meta Platforms (then Facebook), leading to investigations into data privacy practices and resulting in a $5 billion FTC fine.
financial backer
secondary
since 2014
Robert Mercer provided significant funding to Cambridge Analytica, enabling the acquisition and use of data from 'This Is Your Digital Life' for political purposes.
board involvement
secondary
since 2015
Rebekah Mercer served on the board of Cambridge Analytica and was instrumental in the strategic direction that utilized data from 'This Is Your Digital Life'.
Application used
primary
since 2014
The 'This Is Your Digital Life' app, created by Aleksandr Kogan, was the vehicle through which data was collected for Strategic Communication Laboratories Limited.
data collection app
primary
since 2014
The 'This Is Your Digital Life' app, created by Aleksandr Kogan, was the primary vehicle for harvesting Facebook data later used by SCL Elections.
affiliation
inferential
since unknown
Alexander Slinger is listed in the database shortly after 'This Is Your Digital Life', suggesting a connection to the Facebook data harvesting app developed by Aleksandr Kogan that was used by Cambridge Analytica.
affiliation
primary
since 2018
Joseph Chancellor is connected to the app 'This Is Your Digital Life', which was the vehicle used to harvest Facebook data. The database lists him near this entity and Global Science Research.
Sources (6)
2026
UNVERIFIED Research: This Is Your Digital Life — Parliamentary records (no results)
parliamentary_record
Processed
📜 Receipt
2026
UNVERIFIED Research: This Is Your Digital Life — Court records (no results)
court_document
Processed
📜 Receipt
2026
UNVERIFIED Research: This Is Your Digital Life — Lobbying disclosures (no results)
government_disclosure
Processed
📜 Receipt
2026
UNVERIFIED Research: This Is Your Digital Life — Corporate registrations (no results)
government_disclosure
Processed
📜 Receipt
2026
UNVERIFIED Research: This Is Your Digital Life — USASpending contracts (no results)
contract
Processed
📜 Receipt
2026
UNVERIFIED Research: This Is Your Digital Life — SEC filings (no results)
sec_filing
Processed
📜 Receipt
